Reacting To Constant Google Changes! How SEO Strategies Can Minimize The Damage! |

The Internet is truly a fascinating place to market a business.

It has the potential to reach a massive international market effectively and with great speed. The numbers are astonishing – a billion searches a day on Google, 500 million Facebook users, 190 million Twitter users plus many, many more platforms and websites with incredible amounts of traffic.

It is obvious why a business would want to tap into this marketplace.

Looking purely at search engine marketing here, there are a number of strategies and techniques which need to be implemented in order to get found in the search engine results pages (SERPs). Other than paying for advertisements (known as pay per click) a very powerful way of gaining the top spots in the organic search results on the left of the Google search results is SEO or search engine optimization.

In the US there are now degrees in SEO from many of the Universities/ Colleges.

This would be a tricky course to manage though as there are so many changes to programming which are sudden and unannounced that the courses would have to be constantly updated.

To add to this difficulty SEO is partly a theoretical science. There are some definite techniques which are well-publicised and which are approved and encouraged by the major search engines. But they do not give the game away. Secrecy is paramount here because of the incredibly competitive and lucrative market.

So there is an awful lot of testing and research needed to try to fill in the gaps. SEO experts need to constantly monitor and adjust programs to stay ahead.

To show how volatile this arena can be here are a few examples of what can happen even when you are following all of the (undocumented) rules.

A year and a half ago Google implemented a major change in the Google algorithm. This change banned all duplicated and affiliate landing pages and websites. Up until this time marketers had been using Pay Per Click to generate some incredible incomes online. Over a period of weeks all marketers who were deemed to violate the new terms were banned.

Yes banned… for life!

Top marketers who could afford to buy a new Ferrari before the change – suddenly found themselves without the money to buy gas for it!

How could Google do this? “I am spending 50,000 dollars a month with you guys – how can you ban me?”

Did Google care this amounted to a huge loss of revenue?

No way! Google looks only at what it’s core purpose is – to provide it’s customers with the best possible search experience. This means that when their customer types in “best golf clubs” Google wants to direct the searcher to a site that has tons of information about Golf Clubs. The site should also have a large number of links from other sites to do with golf and golf clubs and championships and other associated pages.

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Reacting To Constant Google Changes! How SEO Strategies Can Minimize The Damage!